resume
Experience:
Manager, Community & Customer Marketing | Egnyte| November 2019 – Present
Manage customer marketing and outreach efforts for B2B customers, including transitioning from a quarterly, generic customer newsletter to an industry- and persona-segmented monthly newsletter; evaluating community vendors and creating strategy for the creation of a new, proprietary customer site; copywriting for community, newsletter, blog, email and other platforms; strategizing and executing content and agenda for large-scale virtual customer event.
Manager, Customer Advocacy | Staples | May 2017 – September 2019
Manage and oversee a team dedicated to a B2B customer advocacy platform, with a community of over 9,000 customer advocates (50+% growth to date). Responsibilities include long-term strategy and management of our customer advocacy platform and activities, including crafting and execution of persona-specific strategies, driving cross-functional stakeholder engagement, content creation and coordination, collection and analysis of customer insights, identification and analysis of ROI of the program, and more. Manage a team of two direct reports, including career growth and evaluation.
Marketing Programs Manager | Staples February 2014 – Present
Programs Manager dedicated to creating content and engaging, on-voice copy for a number of internal and external channels and initiatives, including social media, marketing automation, sales enablement, formal proposals and more. Editor, contributor and community manager for the Staples Advantage B2B blog, Vantage Point. Since taking over the blog, have grown views by nearly 20% and unique visits by 6%. Implemented a Twitter presence for Staples' B2B division and manage this channel, along with LinkedIn. Responsible for the evaluation and management of vendors for social media strategy, public relations execution and creative design. Frequently create content to support initiatives and projects from other teams including sales, event marketing, creative, senior management, and more.
Writing Consultant October 2009 – present
Contract with creative directors and agencies to conceive and create engaging customer-facing copy and campaigns for a variety of media, including: print advertising, advertorials, web, radio, direct mail, television, product packaging, marketing collateral. Clients include craft breweries, architecture firms, landscaping companies and more.
Business Development Specialist | Randstad March 2012 – February 2014
Evaluated and responded to a variety of client-facing communications, including requests for information, proposals, Powerpoint presentations, and more, for the professional staffing divisions (including Randstad Technologies and Randstad Finance & Accounting). Regularly coordinated with a team of sales representatives to create customized communications for their clients while following strict guidelines and deadlines as set forth by the client. Worked with the marketing department and various departments to ensure communication with a strong, consistent company message. Disseminated official information regarding the company, as well as its individual operating companies and parent company.
Circulation Marketing/NIE Coordinator | Evansville Courier & Press, E.W. Scripps Company February 2010 - October 2011
Conceived and implemented customer and B2B marketing initiatives, including direct mail, email and web marketing, promotions and pricing specials, giveaways, live event appearances and more; wrote and edited copy for print, web and email; conceived and coordinated design for multiple pieces and whole marketing packages; created content for, contributed to and helped grow social media presence, including Facebook and Twitter; coordinated fundraisers and sponsorships for the Newspapers in Education program; served as host for live and pre-recorded web video on a variety of topics; and more. During my time in this position, I implemented and grew new and successful initiatives, including expanded direct mail opportunities, email marketing and stronger departmental web presence.
Marketing Events Coordinator | Evansville Courier & Press, E.W. Scripps Company August 2007 - February 2010
Formed sales plans for events, as well as planned, budgeted, staffed and executed events; wrote copy for web, promotional materials and advertisements; wrote and disseminated news releases, guest columns and articles; coordinated media appearances, on-site interviews and comments; updated web pages with information and photographs; created SEO content for, contributed to and helped grow social media presence, including Facebook and Twitter; communicated with advertisers and venues for trade shows and events; served as host for live and pre-recorded web video on a variety of topics.
Marketing Services Representative | Casino Aztar November 2005 - June 2007
Created, coordinated and executed events for casino-wide giveaways and senior citizen groups; participated with downtown partners in fundraising events and committee efforts; served as media and marketing chair for large-scale city event as part of the casino's commitment to the city.
Account Executive | Branson Public Relations October 2003-November 2005
Managed a roster of clients; formulated and executed strategic plans and special events; wrote and disseminated press releases; conceived, purchased and organized advertising campaigns and initiatives; coordinated with designers, vendors, and other contractors.
Education: Ball State University | Muncie, IN
B.A., Public Relations/Journalism and Creative Writing; Graduated magna cum laude, GPA 3.883/4.0
References: Available upon request